By Emile Wyatt

Albion College’s recent website redesign has been recognized with two awards: a silver in the w3 Awards and an award of merit from the Educational Digital Marketing Awards.

The w3 Awards honor outstanding websites, marketing, video, mobile sites, apps, social media and podcasts produced by the best digital content creators worldwide. It is judged by the Academy of Interactive and Visual Arts, an invitation-only panel of professionals, including executives from organizations such as Spotify, StudioLabs, Upstatement, and many others.

The Education Digital Marketing Awards recognize the best educational websites, digital content, electronic communications, mobile media and social media. Judges for the EDMAwards consisted of a national panel of education marketers, advertising creative directors, marketing and advertising professionals.

In the fall of 2020, Albion College partnered with mStoner, a web development and technology agency, to begin a comprehensive redesign of the website. The project had three important goals in mind: tell the Albion story with movement, energy, and vitality; create a sense of community and place; and communicate the value of an Albion education. The challenge was to create a website that was visually engaging, mobile-first, easy to navigate for prospective students, and prepared to launch on a tight deadline.

The process involved reworking the website’s information architecture and navigation, producing new pages for the College’s 100-plus majors and minors, using high-quality photography and video, and sharing the diverse voices of Albion students, faculty, and staff. The website launched in March 2021, just six months after the project kickoff.

“Now more than ever, Albion’s web presence has a huge impact on prospective students and our whole community,” said Susie Pentelow, executive director of communications and marketing. “The new website reflects the hard work of colleagues across the institution who collaborated closely with our team to ensure that the new site reflects the innovation, energy, and vitality of Albion. We are proud to see these efforts recognized by industry experts.”

Read more about Albion College’s website redesign.

About Albion College

Albion College is a private liberal arts college of approximately 1,500 students and is nationally recognized for its academic excellence in the liberal arts tradition, a learning-centered commitment and a future-oriented perspective. The College is a leader in preparing students to anticipate, solve and prevent problems in order to improve the human and global condition. Albion immerses students in the creation and processing of knowledge and graduates skilled architects of societal change, active citizens and future leaders. The College is dedicated to the highest quality in undergraduate education and is committed to diversity as a core institutional value.

Albion, Michigan is a culturally diverse community in the south-central part of the state. The College recognizes the value of community, both on- and off-campus and has invested resources in supporting the revitalization of the greater Albion community. This work offers an increasingly vibrant city around the campus that provides students with a fuller experience as they prepare to become engaged citizens in their own communities. For more information, visit albion.edu.

About mStoner

mStoner, Inc. is a web development and technology agency that builds elegant, creative, and effective web solutions for higher education. mStoner crafts powerful, tailored, human-centric online experiences to illuminate clients’ brands and allow institutions to tell the story only they can tell. Since 2001, mStoner has worked with more than 350 colleges, universities, and professional schools in the US and abroad.